As we reach out to others, to make them aware, to influence their actions, or to gain their support, we must first touch the emotions before moving to a commitment. Sympathy, empathy and understanding will succeed where presenting ‘just the facts’ will fall short. As the saying goes, “First you touch their hearts, and then you touch their wallets.”

Finding that mix between information and emotion takes experience and insight. Whether your organization is social, religious, philanthropic, cultural or of a general awareness purpose, the technique required is to find that one approach that connects with the viewer. Once connected, that will translate into action from the viewer. JJH MEDIA has the knowhow and experience to find and effectively present that connection.